Ahmedabad Firm Launches Platform for Selling NFTs

With Bollywood celebrities increasingly launching digital assets via Non-Fungible Tokens (NFTs) to generate revenue and awareness, an Ahmedabad-based start-up is developing Gujarat's first NFT scheme for the entertainment sector, particularly Gujarati films.

AIO Fans, founded by Manit Bhatia, is developing a one-of-a-kind platform where fans can interact with their favourite stars and production houses by purchasing NFTs of their auditions, favorite movie scenes or songs, and unseen footage.

The company is launching NFTs for the upcoming Limelight Productions film 'Saatam Aatham,' and is in discussions with three other upcoming Gujarati films for NFT release.

Speaking about the development, Manit Bhatia, founder, Act It Out, said, "AIO fans is a fan engagement platform which is launching a complete NFT for an upcoming Gujarati movie 'Saatam Aatham' releasing on June 17, 2022. We are planning to launch various types of NFTs. We have the rights for the movie and we want to make sure that we set the trend right for all other artists and production houses. We are planning to launch NFTs from June 9."

NFTs enable artists to create one-of-a-kind digital works in any format and sell them directly to fans and collectors via Blockchain. The continued growth of NFTs has transformed many industries and is expected to outpace all others over the next decade.